Introduction
STUDIO AD is a digital product responsible for branded content projects by the TV Station Record, focused on solutions for curating sponsored content.
Goals
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Renewing the visual identity of STUDIO AD in order to gain confidence and adapt to new uses and market situations
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Creating a website that promotes STUDIOAD team, what they do, videos, success cases, and contact areas for partnership.
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Partnering and showing results through the website, that will be used as a B2B communication channel.
Old logo
Sketches
One of the client's requests was to use similar fonts as the old logo for people to still recognize the STUDIOAD brand but with a modern and minimalistic proposal. My idea is to bring a logo that is easy to recognize, modern, adapts to responsive devices, and represents STUDIOAD itself.
Approved proposal
After a few tests with different typographies, colors, and elements, the client approval was the following version:
Typography and color pallete:
Marketing assets:
Website
